Foreign language sales video DVD production, foreign language
interactive multimedia CD-ROM production, foreign language
versions of export marketing presentations. Translation,
localisation, production service for exporters and
multinationals for marketing presentations at overseas
exhibitions, sales presentations, conferences from award-winning
multimedia and video producer, Enlightenment Interactive
Which platform will meet
your needs for an export marketing presentation or exhibition
display? This decision will be a balancing act between:
the platforms available to
yourself and your customers (eg. do you have a laptop, do
your customers have multimedia capable PCs or DVD players,
do you share a broadband connection...?)
the nature of the product
or service you are selling
whether you have existing
resources such as video, stills or an existing
multi-language website, which can be incorporated or linked
to the presentation
your budget vs the
potential value of the market
An important note:
because of the enormous flexibility of multimedia, you do
not need to make the same choice for all of your foreign
language markets. Interactive CD-ROM may suit one market,
foreign language sales video on DVD or VHS another. Nor do you need to produce all the
material in one hit, although there may be economies of
scale if you do.
Advantages of foreign language multimedia CD-ROM:
"Media Rich" allowing
you to present a wide variety of material, using video,
audio, stills, graphics, text.
Good capacity: up to 650MB of media with instant access
Highly interactive
Universal medium, no
problem with local video standards
Media can also be
loaded onto the hard disk of your laptop
Flexible, can
interface with internet sites and carry data for common
applications such as Powerpoint, Excel, etc
Limitations:
Requires
multimedia capable PC or laptop
Video likely to be
one third to half screen size
Not instantly
updatable (although hybrid disks can look up the
latest data from your web site)
