Foreign language sales video DVD production, foreign language
interactive multimedia CD-ROM production, foreign language
versions of export marketing presentations. Translation,
localisation, production service for exporters and
multinationals for marketing presentations at overseas
exhibitions, sales presentations, conferences from award-winning
multimedia and video producer, Enlightenment Interactive
Winner, "Interactive Media Project
of the Year", National AudioVisual
Awards
Being able to make a
convincing marketing presentation in your export customer's language,
especially if you are selling a technical product, adds
to your credibility and reduces misunderstanding.
You may regard English as the "international business
language", but even business people who are articulate
in conversational English, struggle when it comes to
technical terms.
English is much less common in developing export markets such
as Eastern Europe and China.
A large proportion of UK businesses admit to having lost
business through language difficulties.
Being seen to make an effort with foreign languages
creates a favourable impression. You are less likely to
be thought a "parachutist".
Having a flexible, interactive sales presentation
localised and pre-prepared in your customer's language reduces the
burden of communication on yourself, as the export
salesman.
A recent EU survey reveals
that you cannot rely on buyers being fluent in English,
and identifies countries where you are least likely to
get your message across.
