Foreign language sales video DVD production, foreign language
interactive multimedia CD-ROM production, foreign language
versions of export marketing presentations. Translation,
localisation, production service for exporters and
multinationals for marketing presentations at overseas
exhibitions, sales presentations, conferences from award-winning
multimedia and video producer, Enlightenment Interactive
To assume that every
customer in Europe was taught foreign languages at
school and speaks fluent English is a mistake. That is
one lesson exporters can draw from a new Eurobarometer
survey produced for the European Commission and
involving over 26,000 interviews in all EU member
countries. In fact, 56% of EU citizens are able to hold
a conversation in a language other than mother tongue,
but
they are not necessarily the people making the buying
decisions. The survey finds that a “multilingual
European is likely to be young, well-educated or still
studying, born in a country other than the country of
residence, who uses foreign languages for professional
reasons and is motivated to learn.” In other words, if
your buyer is middle-aged and still living in the
country of their birth and doesn't regularly do business
with the British, their English may be rusty and not up
to understanding the details of a technical product.
If you conduct a business meeting in English, you are
most likely to be well understood in Sweden, Malta and
the Netherlands. You are least likely to get the message
across in Italy, Hungary, Spain and Portugal. If you are
selling in these countries, translated brochures and
foreign language versions of videos, websites or
multimedia CD presentations are a must.
You will not be surprised to learn that the British are
some of the worst linguists in Europe, second only to
the Irish. 62% of Brits cannot manage a conversation in
any language other than English.
but
they are not necessarily the people making the buying
decisions. The survey finds that a “multilingual
European is likely to be young, well-educated or still
studying, born in a country other than the country of
residence, who uses foreign languages for professional
reasons and is motivated to learn.” In other words, if
your buyer is middle-aged and still living in the
country of their birth and doesn't regularly do business
with the British, their English may be rusty and not up
to understanding the details of a technical product.
